The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Rivera spent the first 13 years of his career working for independent Coca‑Cola bottlers in Honduras and El Salvador. Rivera joined The Coca‑Cola Company in 1997 as district manager for Guatemala and El Salvador in the Central America and Caribbean division. Prior to that, he was southeast region manager in the Brazil division from 1999 through 2003. The unit qualified for the company’s Woodruff Cup – which honors outstanding performance – three consecutive years and won in 2015.īefore joining Latin Center, Rivera was sparkling beverages general manager for the Mexico business unit for six years. From 2004 through 2006, Rivera served as general manager of the Ecuador business, leading the turnaround of the business under challenging circumstances.

Prior to that, Rivera was president of the Latin Center business unit from 2013 to 2016. Before being named president of the North America operating unit, Rivera was president of the company’s former Latin America group, where he oversaw operations of four business units across nearly 40 Latin and Caribbean countries.

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